Corporate News and Events

November 3, 2003

Carol Tingwall Named Project Genesis Communications Manager

Novi, Mich. – Carol Tingwall has been named Senior Manager, Project Genesis Communications, Trinity Health, Novi, Mich.

In her position, Tingwall oversees communications initiatives related to the health system’s computerized clinical, revenue management and supply chain management initiative known as Project Genesis. She provides change communications planning and strategy, internal communications support, media relations, video script writing and production, and copy writing for Web and print collateral.

“Carol is a vital part of the corporate communications management team,” Steve Shivinsky, Vice President, Corporate Communications and Public Relations, said. “She has demonstrated strong leadership abilities as Trinity Health continues to bring its vision and strategic direction toward a fully integrated, computerized clinical and revenue management and supply chain management to reality.”

Project Genesis is Trinity Health’s system-wide implementation includes computerized physician order entry (CPOE); the immediate transmission of orders to pharmacy, laboratory and radiology; computerized test results reporting; and the accessibility of patient information at the point-of-care. Improving these processes will help hospitals increase patient safety and enhance quality of care.

Tingwall has more than 25 years experience in corporate communications, public relations and newspaper editing/reporting. She previously worked as a consultant for Visteon, leading change management communications for a large-scale information technology implementation. She also has served as a media relations consultant for advertising agency J. Walter Thompson in Detroit, an editor and public relations specialist at The University of Michigan, and a government relations specialist for the Southeast Michigan Council of Governments (SEMCOG).